Inside the PNC Bank RFI

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NEW YORK An agency’s ability to integrate marketing efforts across multiple disciplines — and reach different target audiences — appears paramount to PNC Bank, based on the request for information in its $100 million review.

The four-page RFI contains six references to integration. For example, the document asks about “experience with complicated products and services in a multi-targeted, multi-offerings capacity” and retail campaigns that illustrate an “integration of communications efforts across a wide spectrum of disciplines and consumer touch points.”

PNC,

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