ING Uses Ads to Get Its New Voya Name Out There

As of next week, ING U.S. will be history

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The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year.

The new ads, from lead agency BBDO in Atlanta and digital shop iCrossing, arrive as the financial planning player undertakes the ardous process of changing everything from its email addresses to sales and marketing collateral. By this time next week, the old ING moniker will be no more.

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