Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Spring is here, and for store-bought allergy medications, now is the time to get noticed.
Market research firm YouGov asked 4,500 U.S. adults each weekday, from January through mid-March, their feelings about five brands: Zyrtec, Claritin, Benadryl, Sudafed and Allegra.
"The data reinforces the idea that CMOs have to be nimble, especially in pharmaceuticals," said YouGov BrandIndex CEO Ted Marzilli. "You have to have the flexibility on when to pull the trigger on millions of ad dollars, and consumers will react in kind.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in