Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important.
Splash, creator of experiential marketing software, mined its data for trends among millennial partiers who attend branded events.
"The brands winning over the millennial generation are delivering experiences, not just things," said Ben Hindman, co-founder, CEO of Splash. "The savviest marketers understand the crucial link between events and brand loyalty—particularly when it comes to millennials. If you're not creating experiences and memories, you're not building anything."
This story first appeared in the March 7 issue of Adweek magazine. Click here to subscribe.