Infographic: Presidential Digital Duel | Adweek Infographic: Presidential Digital Duel | Adweek
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Election 2012

Infographic: Presidential Digital Duel

Obama takes the lead online
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Both President Obama and GOP challenger Mitt Romney have poured plenty of money into Internet campaigns to lure voters and raise cash, but Obama's may have the edge in the online digital duel. According to exclusive data from Kantar Media Compete, Obama's online campaign site attracted more unique visitors in August than Romney's. 

A state-by-state analysis shows that Obama's campaign sites pulls in more visitors than Romney in all but eight states. Romney's Facebook page bests Obama's in five states including the battleground states of Florida and Virginia.

Donation page visits for both candidates has been steadily increasing, but Obama has the clear lead here also, with more than 2.5 million page visits compared to 1.6 million page visits for Romney's donation site.