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Despite the government’s best efforts to take control of the online and mobile privacy debate, it seems it’s the Internet advertising community that will have the upper hand in shaping policy in the near future.
The Federal Trade Commission and Commerce Department each released reports recommending “baseline privacy legislation” to codify an Internet privacy bill of rights. But the agencies failed to endorse any specific bill or approach, leaving self-regulation as the de facto solution.
“The industry has implemented everything the FTC has asked for over the last three years,” said Stu Ingis, a partner with Venable who represents the Digital Advertising Alliance.
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