This Indie Agency Won Over Top-Tier Clients Thanks to Enduring Relationships

WebMD, Sleep Number came along when founder set up shop

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Specs
Who (L. to r.) Creative director Marcus Kemp, COO, production director Pamela Hopkins, CEO Blaine Lifton and senior art director Laramie Lifton
What Full-service ad agency
Where New York



Before founding Hyperbolous, CEO Blaine Lifton built enduring relationships at previous agencies with clients like WebMD and Sleep Number. Those connections were so strong that when Lifton set up his new shop, established in 2002 as Free Enterprise and rebranded as Hyperbolous in November 2015, they eventually managed to attract new clients including Healthgrades and Lovesac. "It shows a great belief in us and what we can do," Lifton said.

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