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The leaders of independent creative agencies around the world have turned from optimistic to pessimistic regarding the economy and its impact on the industry.
In its latest quarterly confidence poll, Worldwide Partners, an association of more than 80 indie shops, found that overall confidence declined in September compared to June and agency honchos expect economic conditions to slide further next year.
Pessimism was highest among shops in Europe, the Middle East, and Africa, but U.S. agencies also feel gloomier about the economy now.
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