Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Jim Beam has sided with the incumbents.
Three agencies that work on the bourbon brand in different regions—StrawberryFrog in the U.S., Jung von Matt in Germany and The Works in Australia—have collectively pitched and won Beam’s global creative business, according to sources. Total account revenue is estimated at $3 million.
Jim Beam is the namesake brand of Beam Inc., a company whose portfolio also includes Sauza and Hornitos tequila, Pinnacle and Effen vodka, Maker’s Mark bourbon and Courvoisier cognac.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in