ImpreMedia Lets Users Define Hispanic Heritage | Adweek
Advertisement

ImpreMedia Lets Users Define Hispanic Heritage

Advertisement

NEW YORK ImpreMedia today debuts a user-generated content mini site that will give users an online destination embracing Hispanics' diverse heritage.

The site is part of a multimedia marketing effort titled "Mi Hispanidad" that commemorates Hispanic Heritage Month by providing a venue for online users to share their thoughts on what it means to be Hispanic.

A "Recuerdos de mi Tierra" ("Memories of my Homeland") photo sweepstakes promotion and Hispanic-themed editorial content on the history, culture and diversity of U.S. Latinos serve as key elements of the project, which runs through November.

Advertisers supporting the push include 1-800-Flowers.com, Albertsons, Bud Light, Infiniti, Mervyns, Royal Caribbean International and Staples.

"Utilizing multi-marketing platforms is instrumental in reaching the Hispanic consumer," said Kenneth Brooks, Staples' regional marketing champion. "We share the same values [as ImpreMedia] and are very proud to partake in the Hispanic Heritage Month celebration."

Online users can upload their personal photos of home countries or family scenes at the mini site at www.Impre.com/hispanidad for a chance to win a digital camera and other prizes. Winners will be featured via ImpreMedia online and print properties.

Daily alerts highlighting Hispanic factoids also will be sent via mobile phone to dedicated users.

"We, along with our sponsors, are proud to celebrate the impact, importance, diversity and beauty of the Hispanic community by asking them to speak out and share their experiences of what it truly means to be Hispanic," said Liz Sarachek Blacker, svp, sales, digital, ImpreMedia