Impala Launches John Legend Pitch

Tied to singer's new release

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In one of Chevrolet’s most extensive partnerships with a musical artist, the brand uses John Legend’s new single “Made to Love” as the soundtrack for a breaking Impala campaign that kicks off tonight during Game 7 of the NBA Finals.

The Spike DDB spot starts out with black-and-white images of Legend drawing musical inspiration as he drives through New York City in a 2014 Impala. It transitions into color shots of the Grammy winner performing and of the product.

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