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IMG Worldwide, the global sports, fashion, and media group, is partnering with WPP to provide licensing services to clients from the marketing communications holding company.
As part of the multiyear pact, WPP and IMG will create a joint team and share resources. The new WPP venture is in addition to IMG Licensing's existing operations which will continue to operate unchanged.
"More than ever, licensing is emerging as one of the new creative ways of developing brands and sales," said Martin Sorrell, WPP’s CEO.
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