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NEW YORK — Dallas-based imc2 has hired Jim Reed as director of its Business Intelligence Practice, a five-person unit made up of business strategists and database marketers.
In the post, Reed, 40, will be responsible for expanding imc2’s database marketing capabilities as the company focuses on combining its direct and online marketing measurement disciplines. The goal is to drive online and offline customer acquisition, retention and relationship marketing programs for clients.
He replaces John Gardner, who left the company in May to start his own venture, and will report to imc2 evp, client services David Perry.
Reed
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