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With an eye toward integrating its general-market and Hispanic creative, home furnishings giant Ikea has hired consultancy Pile + Co. in Boston to oversee a review of its domestic chores.
The client spent $47 million in U.S. measured media in the first eight months of 2009 after spending $94 million on ads during all of 2008, per Nielsen.
Interpublic Group’s Deutsch in New York and independent Anita Santiago Advertising of Santa Monica, Calif., which respectively handle general-market and Hispanic duties for Ikea, have been invited to participate, the client said.
Deutsch has served as lead agency since 2006, when it reclaimed the business it handled for a decade after a short break with the client.
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