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Ikea’s got Obama fever. Taking example from other large brands—including Ben & Jerry’s and Hewlett-Packard—the Swedish home products retailer today kicked off an out-of-home ad campaign called “Embrace Change ’09” that honors President-elect Barack Obama.
The effort centers on an Oval Office replica inside Union Station in Washington, D.C. Through Wednesday, those walking down Union Square’s Main Hall can see the Oval Office furnished with Ikea furniture.
“Embrace Change ’09” is meant to “celebrate the change” that is coming to the White House, while driving foot traffic to two nearby Ikea stores (in College Park, Md.
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