ATLANTA--The Independent Insurance Agents of America has assigned its $10 million marketing account to the Williams Whittle Companies and Goldberg Marchesano Partners.
WWC in Alexandria, Va. will handle creative responsibilities for the association's "Trusted Choice" branding campaign. Washington, D.C.-based GMP will develop media planning and buying. The shops' bested the McLean, Va. office of Arnold and The Fiddler Group in Annapolis, Md. There was no incumbent. The "Trusted Choice" brand rollout will break on spot network and cable television channels such as A&E, Discovery, ESPN and CNN in first quarter 2002. A print component in business-to-business and financial magazines such as Forbes, Business Week and Fortune will follow. IIAA is headquartered in Alexandria, Va.