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LOS ANGELES — The status of IHOP Corp.’s creative account is uncertain following a split between the restaurant chain and its agency, Heil-Brice Retail Advertising. The client may be exploring placing its $30 million-plus account into review, sources said.
In December, Julia Stewart was named president and COO of the Glendale, Calif.-based company. She joined from restaurant chain Applebee’s, where she was president. Stewart is also a former national vp of Taco Bell Corp.’s franchise and license division.
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