As if We Needed Additional Risk | Adweek As if We Needed Additional Risk | Adweek
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As if We Needed Additional Risk

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Though this would be a nice time to hit a jackpot, the recession is taking its toll on Americans' predilection for dropping (or risking) their cash at casinos. In an Ipsos Reid report issued last month, 42 percent of casino goers reported spending less in the past year on "casino-related activities," vs. 8 percent spending more.

The findings also emphasize the degree to which visiting a casino "is seen as a social experience to be shared with others." Seventy-six percent go to casinos with a friend or spouse, and 32 percent typically go "with a larger group." As if going to the office weren't enough of a gamble these days, 11 percent have visited casinos with work colleagues.