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NEW YORK Global staffing company Adecco has expanded its relationship with creative shop Ideocracy, enabling the agency to open an office in Amsterdam.
From the new office, Ideocracy will handle creative duties on key marketing and communications efforts for Adecco in the Netherlands and Belgium, according to Adecco. Ideocracy will replace local shops that worked for the company in those markets. The ad budget could not be ascertained.
Previously, Adecco and Ideocracy had struck a global joint venture covering promotions and events for their respective clients.
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