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Despite the economic slump, Internet advertising spending increased 23.9% in Q1 to $7.1 billion, per IDC, Framingham, Mass. But the market research group’s earlier projections of 20-22% growth for digital spending has dropped to about 14%, compared to last year’s growth of 27.7%.
“By this point, we thought we’d see more caution in spending online,” said Karsten Weide, program director for IDC’s digital media and entertainment unit. “But these Q1 numbers are what we’d expect with no crisis at all.”
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