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NEW YORK One of Hollywood’s most powerful talent agencies, International Creative Management, has reaffirmed its commitment to matching stars with brands by hiring marketing veteran Carol Goll to head its global branded entertainment division.
A former Mercedes-Benz USA marketing exec, Goll will take over a department that launched several years ago under Lori Sale, who left ICM in March to head up an artist marketing group at talent agency Paradigm.
Under Sale, a longtime marketing and promotions maven, the ICM division worked on behalf of clients like Ellen DeGeneres, Beyonce, Sharon Stone, Samuel L.
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