iAd Creator Takes Another Swipe at Better Mobile Ads

Startup SessionM borrows from gaming world to spice up creative

Mobile advertising is growing at a healthy clip. But despite the explosion in consumption by consumers, the medium has failed to capture the imagination of advertisers. Apple’s iAd initiative has fallen flat, while many Web publishers have been fearful that mobile banners are headed toward the bargain-basement prices common among traditional display ads.

Several major new initiatives are under way to take mobile advertising to another level while tapping into mobile devices' unique nature. At the forefront is a startup, SessionM, which has lined up considerable mobile talent, publishers and advertisers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in