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NEW YORK The Interactive Advertising Bureau likens marketing executives who add interactive advertising to their media mix to superheroes in a campaign that breaks tomorrow.
The pro-bono effort, which targets marketing and agency decision makers, will initially highlight how Phil Bienert, manager of CRM and e-business at Volvo Cars of North America, and Cammie Dunaway, vice president and general manager of marketing at Frito-Lay, achieved their brand objectives by using interactive advertising.
One online ad, for instance, features a headshot of Dunaway over a sketch of a superhero costume.
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