I Love You, Tomorrow


It looks beautiful, with a laser marking off portions of the guy's head as the steel blade swipes his cheek. I was a bit deflated to learn that the blade was not operated by robots but by puppets. (More info on the people being portrayed appears at, which helps.)

A new round of spots breaks in the next few weeks, and they too are cool and amusing.

In "Cake Anyone?" two geeky guys stand over a sheet cake with a top layer that's a perfect reproduction of a circuit board. They're stymied as to how to cut it, because every area is key -- nothing is disposable. "Power management!" one guy cries when his friend is about to make a cut. "Are you serious?" Then another guy pushes his way through and lops off a piece. "Our parties aren't like your parties," reads the copy.

With shows like The Big Bang Theory, we're seeing more geek chic in the culture, but it's still pretty much depicted as a nerd fraternity, with pitifully few women in the ranks. So, I was happy to see "Massage," a spot featuring a female robotics programmer. The actress sits at her computer, with a robot behind her kneading her shoulder in the same way that George Bush approached Angela Merkel at the G8 conference in Russia.

Except here, the woman appreciates it. So much so that a colleague walks in and is embarrassed to have interrupted a female/machine moment. "Our perks aren't like your perks" is the line.

In a third spot, you'll have to see the joke about "photonics research" for yourself. They're all well worth watching.

The Web site greets visitors with a killer line, "Today is so yesterday," and features, among other things, a game in which you dress an Intel employee in his so-called "bunny suit" -- a sterile outfit they all have to wear in the lab.

Yup, it's nice to know amazing things are coming down the pike. And this is a campaign worthy of Intel's future. As the sonic logo, now sung by actual employees, tells us in five notes, "Bam! Bam-bam-bam-bam!"

See also:

"Intel Eyes Doomsday Playdate With Humans"

"Real or Not, It's Nice to See the Faces of Intel"

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