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Avenue A | Razorfish has named Patrick Moorhead director of the advanced marketing solutions group for the central region. Moorhead will move to the interactive agency’s Chicago office, which handles Kraft and AT&T, among other accounts. Dave Friedman, president, said that Moorhead’s “expertise in emerging media is a tremendous asset as the digital landscape continues to evolve and new ways of accessing content proliferate.” Moorhead is a former national manager of research and development at the agency’s Philadelphia office.
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