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In a near reprise of its year-ago marketing strategy, Hyundai Motor America on Dec. 29 announced it will unveil the latest incarnation of its Genesis marque in a two-spot Super Bowl buy.
The automaker will air its first two TV ads for the 2010 Genesis coupe during Super Bowl XLIII, running an ad in both halves. Each 30-second spot will feature Formula-D champion Rhys Millen opening it up on a 12-turn road course, allowing Hyundai to position the sports coupe as a turbocharged performance machine.
“Genesis
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