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Hyundai Motor America has named Chris Perry, a 10-year company veteran, as its new chief marketer after his predecessor, Joel Ewanick, left for the top marketing post at rival Nissan.
Perry, most recently marketing communications director at Hyundai, had served in an acting vp, marketing role since Ewanick — Brandweek’s Grand Marketer of the Year for 2009 — left the company for Nissan in March. Less than two months after joining Nissan, however, Ewanick — whose three-year tenure at Hyundai included the creation of market share and sales-increasing programs like “Assurance,” rolled out during Super Bowl — jumped
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