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No one wants to be perceived as a sheep, a follower, a drone. Hyundai is the latest advertiser to promote its cars by telling viewers to stop blindly following the crowds by buying the boring competition. A new spot from Innocean Worldwide in Irvine, Calif., broke last night on the AFC Championship Games as a prelude to the automaker’s Super Bowl push and is set up to look like a consumer-generated video. Drivers spot a sheep behind the wheel in nearby traffic and follow it as they try to keep the odd sight in frame.
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