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NEW YORK The Hyperfactory, a mobile media and executions company, has hired Liz Jones as vp, entertainment and media.
Jones will lead the division’s efforts in creating mobile strategies and campaigns for film and television studios, record labels, video game developers and media company networks as they seek to produce more content for the mobile medium. The eight-year-old Hyperfactory launched its entertainment division last fall.
On the job for two weeks, Los Angeles-based Jones said her first order of business is to build awareness around the Hyperfactory name within the entertainment community.
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