Hyatt "There's a Place"

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It’s never a safe bet that people will be polite. So, when this Hyatt commercial (via BBDO, New York) predicts that a Hyatt customer will say “thank you, thank you, thank you” in response to the staff’s thoughtful ministrations, it’s going out on a limb.

But it is an effective setup for the further (and safer) prediction that the staff — trained to understand that the word “welcome” is “more than a greeting” — will respond, “You’re more than welcome.”

Moreover,

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