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NEW YORK — Carat Interactive has added online creative and media chores for Hyatt, following a review.
The assignment marks the hotel chain’s first foray into interactive advertising, said Wendy Falk, vp of marketing programs at Hyatt.
The agency is charged with creating an online campaign that will consist primarily of banner ads and e-mails meant to draw users to the Web site. Spending is expected to be about $5 million, sources said.
For Lisa van der Pool’s full report, see p.
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