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Carat Interactive has added online creative and media chores for Hyatt, following a review.
The assignment marks the hotel chain’s first foray into interactive advertising, said Wendy Falk, vp of marketing programs at Hyatt.
The agency is charged with creating an online campaign that will con sist primarily of banner ads and e-mails meant to draw users to the client’s new Web site. The effort is slated to break late next month.
Spending is expected to be about $5 million, sources said.
“We were very concerned with finding specialists in the online world that had great creative talent and had an appreciation for offline media,” said Falk.
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