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NEW YORK Global Hyatt Corp. has narrowed its focus to three agencies in its review of global creative duties on its master brand, a hotel representative confirmed today.
Sources identified the agencies as Omnicom Group units BBDO in New York and Cutwater in San Francisco and Publicis Groupe-backed Bartle Bogle Hegarty in New York.
The shops are presenting today to a select group of top management executives at the hotel’s headquarters in Chicago. Based on those meetings, Hyatt will select a winner — possibly as early as this week.
The three agencies emerged from a field of five contenders that pitched ideas to Hyatt marketing execs last week, also at the hotel’s headquarters.
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