NEW YORK Megan Stooke has been named the new marketing director of General Motors' Hummer.
Stooke replaces Liz Vanzura, who was appointed marketing director for Cadillac on Feb. 1.
In her new capacity, Stooke will be responsible for developing and executing Hummer's overall marketing strategy, positioning and branding for the vehicle worldwide. She also will provide direction to Hummer's ad agency, Modernista! in Boston. Stooke will report to Martin Walsh, Hummer's new general manager.
Prior to joining the Hummer team, Stooke was director of advertising and sales promotion for GM's Chevrolet division since May 2005. In that capacity she was responsible for Chevy national advertising and sales promotions.
Prior to her time at Chevrolet, Stooke worked for GM's Australian subsidiary, GM Holden, for 10 years in various marketing and sales roles. Before that, Stooke spent six years at Kraft Foods Australia, also in marketing and sales.
Hummer spent $150 million on ads last year, per Nielsen Monitor-Plus.
—Brandweek staff report