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Health insurance giant Humana has selected Omnicom Group after a holding company review process to handle media, creative, digital and direct marketing duties, the client has confirmed.
Estimated major media spending going forward is approximately $100 million, per sources, up from the $80 million that Nielsen reports the company spent on ads in 2009.
The win comes after a review that also involved Interpublic and WPP shops, per sources.
Omnicom’s PHD will handle media duties, including digital, and Rapp will be the lead shop for creative chores.
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