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Interstate Bakeries’ Hostess brand is supporting the Oct. 21 DVD and Blu-ray release of Universal Studios’ The Incredible Hulk with a million-dollar Halloween sweepstakes for households that hand out Twinkies and other cake snacks to trick-or-treaters.
Who would want to give away premium treats like Twinkies or cupcakes on Halloween during a recession? According to David Leavitt, vp of snack marketing at Interstate Bakeries, a lot of people. “I gave ’em out last year, and kids would just scream! After they got all those miniature candy bars, I became the cool house,” Leavitt said.
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