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NEW YORK German fashion company Hugo Boss has awarded its estimated $60 million global media account to Havas’ MPG after a review, the agency has confirmed.
The business will be managed out of MPG in Germany, while the agency’s New York office will oversee the U.S. portion of the assignment. Boss spent approximately $22 million in measured media in the U.S. in 2007, according to Nielsen Monitor-Plus.
Contenders included the primary incumbent, Omnicom’s PHD, as well as WPP’s Mediaedge:cia and Publicis Groupe’s Zenith Optimedia.
An agency representative here confirmed the win but referred additional questions to the client, where a rep could not be immediately reached.
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