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HSBC has split up its global creative business.
After years of parking the bulk of its advertising assignments at JWT, the bank has divided them among JWT, Grey and Saatchi & Saatchi, with the bulk of the business now at JWT and Grey. So, no winner take all in this global pitch.
(The media portion of the review has yet to conclude. It's down to the incumbent, Mindshare, and another agency that could not be ascertained.
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