Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
HSBC Bank USA, a familiar advertiser in some of the nation’s largest airports, has added Los Angeles International Airport (LAX), the seventh-busiest airport in the world, to its global airport campaign. As part of a five-year agreement with JCDecaux, HSBC’s brand is now featured prominently on the interior and exterior of 17 jet bridges at the Tom Bradley International Terminal at LAX.
The interior of the jet bridges display HSBC’s global “Values” campaign, stressing understanding peoples’ values in order to meet their needs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in