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H&R Block, which seems to update its tagline and ad approach as often as the IRS tweaks its tax codes, is back with a new campaign themed “Get it right.”
The campaign, which broke this month, is a manifestation of major changes at the company of late. Russ Smyth, a veteran of McDonald’s, joined H&R Block in August 2008, CMO Robert Turtledove came on board in August of this year and agency DDB was brought on in June.
DDB’s
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