H&R Block Assigns Online Account

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BOSTON H&R Block has selected Interpublic Group’s Mullen to create ads supporting its online tax preparation business, according to sources.

Estimated billings are $10 million, and Wenham, Mass.-based Mullen prevailed in a review that included IPG siblings Campbell Mithun in Minneapolis and MRM Partners in New York, both of which are H&R Block roster agencies.

The client in Kansas City, Mo., had confirmed a review for the business and said Campbell Mithun and MRM were competing [Adweek Online, July 11].

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