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McCann has lost its last piece of Hewlett-Packard business. Twofifteen McCann, a boutique agency associated with the Interpublic network, held on to HP’s PSG Americas in May after BBDO Worldwide was named global lead on the personal computer business. Now, that regional assignment has also been given to BBDO, sources said.
Twofifteen had been formed as a spinoff in 2010 by principals who were part of T.A.G., a group inside McCann that had handled the award-winning Xbox account since 2007.
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