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Hewlett-Packard expects to make an agency selection for its worldwide personal computing unit by the end of March, as outside consultants Pile and Co. now reach out to agencies.
The company said roster shops Twofifteen McCann and BBDO have been invited to participate in the review. The computer giant is not disclosing which other agencies are being asked to participate in the search process.
Global ad spending could not be determined. However, HP’s computing division in the U.S.
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