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BOSTON Publicis Groupe agencies have added Hewlett-Packard’s personal systems group account in the Europe, Middle East and Africa region following a review, the holding company said today.
Publicis’ Saatchi & Saatchi in Geneva adds HP personal computers, while digital duties were awarded to Publicis Modem.
The primary incumbent was Interpublic Group’s McCann Erickson, though Publcis already handled HP’s PSG and IPG (imaging and printing groups) in the Asia-Pacific region.
The budget was not disclosed, but sources pegged annual spending in excess of $150 million.
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