Howard, Merrell's Designs On SDRC Software Are Realized In $4-5 Mil. Account Victory

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




ATLANTA: Howard, Merrell & Partners landed its second client in a month with the acquisition last week of SDRC, a Cincinnati-based supplier of product design and manufacturing software. Billings are estimated between $4-5 million.
The win comes on the heels of the acquisition of MacGregor’s golf business last month, an advertising account expected to bill in excess of $10 million next year.
The other three agencies that made the final round of the review were Kearns Design of Dayton, Ohio, and two New York shops–Angotti, Thomas, Hedge and M&C/Saatchi.
Kearns had done some work with the client in the past, but Howard, Merrell & Partners (HM&P) of Raleigh, N.C.,





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in