How to Win a Clio Award

10 things I learned as an award judge

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I was recently asked to be jury member of the Clio Awards. The Clios? An advertising award that my mother has actually heard of! But wait, it gets better. The judging was going to take place in beautiful and exotic Malta. Whoo-hoo a boondoggle, for sure. Well, what I thought was going to be a fun in the sun par-tay with my fellow creative peers turned out to be a focused, disciplined educational experience. Education? Oh, yeah.

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