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It would be understandable for a marketer who hails from the glamorous world of beauty to be a little self-conscious about moving to a fast-food brand known for late-night snack binges by college kids. Prior to becoming Taco Bell’s CMO, Marisa Thalberg spent years at legendary cosmetic companies like Revlon, Unilever and Estée Lauder.
But since January, her business has been strictly burritos and Crunchwraps.
“Are you implying that [Taco Bell] is not a natural career transition?” Thalberg deadpans, before explaining that the worlds of cosmetics and convenience foods are not as different as they might seem.
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