Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It's rare that ads make the artist, but in the case of singer-songwriter Odessa, it was in fact just that—a TV commercial for Subaru launched her career.
The automaker's "Flat Tire" spot last year featured a father teaching his daughter to change her own tire. A Republic Records rep took notice of the ad's soulful, hypnotic soundtrack and used Shazam, a popular music discovery app, to find the artist behind the song.
After Odessa signed with Republic's label, "I Will Be There" played on Fox's Red Band Society and ABC's Grey's Anatomy, which elicited 10,359 and 8,070 shazams, respectively.
Next up for Odessa: the release of her self-titled album on April 28.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in