How Starcom's Twitter Deal Was Born

Tide, and Laura Desmond's breakfast with Dick Costolo

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CANNES, France — Starcom Media Vest Group, along with a host of its Publicis brethren, took over The Majestic on the Croisette during the Lions Festival, holding court alongside companies like Facebook and clients like Coca-Cola. Adweek met with SMG CEO Laura Desmond to discuss why her agencies are here and how the group's recent Twitter deal came about.

What are you hoping to get out of Cannes this year?

Laura Desmond: This is our eighth year at Cannes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in