How to Score an Endorsement When You Have No Game

Can the Tebow brand survive his scoreless drought?

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Tim Tebow was a godsend in 2010, an unbelievable stroke of luck for the Denver Broncos. After getting the starting nod, the mechanically unsound quarterback led his team to its first playoff berth since 2005, defying analysts and football fans.

That, of course, is where the fairy tale ends.

Every year, college sports stars like Tebow enter the drafts with the greatest expectations. Select standouts are rewarded with rich contracts and big-brand endorsement deals. Certain talents like LeBron James—who, at the age of 18, famously landed a $93 million deal with Nike before ever stepping on the court of the Cleveland Cavaliers—end up legends.

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